One form of media that I think isn't used as much in my generation is print reads such as newspapers. When I was younger, back in 2005/2006, my dad used to get the news paper everyday. This, was his way of finding out information on what was happening in the world. I don't read the newspapers. The reason for this is because I can receive live updates on the news app on my phone... for free as well. I feel the newspapers have a very negative impact on their audiences. For example, The Guardian and The Times shows negative views on muslims. They imply that all muslims are terrorists which influences their audience to behave in a certain way. Different newspapers have different political views. During the uk election for prime minister The Sun showed negative views against Jeremy corbin. The reason for this is because they are a conservative supporting newspaper. They will produce all the 'against' arguments of why not to vote for the labor party. Bearing in mind over 29.03 billion people read The Sun. That is a enormous amount of people that they're going to influence.
Another form of media is advertisng. It's around us 24/7. On Facebook, on Instagram, the television and on the tube. Everywhere we look is advertisement, but how much actually influences us to purchase a product. An advertisements teams aim is to persuade us to purchase that companies products. They do this by celebrity endorsement. For example, Joe hart (Head and Shoulders) and Gary Lineker (walkers crisps). This has a positive impact for the brand because if the audience looks up to this celebrity they're more likely to purchase that product. Fashion trends I think are shaped through celebrities because it gives you the confidence to follow that persons trend. You think, 'well if that person has them trainers then I need that pair of trainers.' Sometimes, need are more wants. This is in order to fit in with today's society.
A music video. You don't really see much of them today. They're still there, we just don't tend to view them as much. This is due to apps such as Spotify and Apple music. I think music videos can be very powerful. They can influence people to behave in a certain way. A music video that I enjoyed and was influenced by was Formation- Beyonce.
A strong message Beyonce is trying to put across to her audience is about gender equality and social class. Artists have a wide audience, so many people. An artist can use a music video to influence their audience in a positive way (hopefully). Beyonce made me question a lot about myself. That I needed to stop caring so much about what people thought of me. It also made me more aware about how common racism still is. Especially, in places like America. I will admit, some music videos have a negative impact on our behaviour. For example, drill music. It comes across in a very aggressive manner. People believe that because of the increase of drill music being produced over the last year is one of main reasons for London's crime and murder rate to spiral out of control. This is due to gang rivalry and postcode wars.
The internet has been evolving since 1983. It's the most powerful thing in the world. The people of today couldn't live without it. Don't know how to spell a word? Google it. Want to know how to bake a cake? Youtube it. we need the internet. it become apart of our daily lives. I feel the internet has shaped my identity in many different ways. I don't believe it has made me anti-social because I enjoy going out and actually seeing my friends but, it has also broadened my understanding of different conflicts in todays society.
Do you remember when you last played a video game? If you asked me this last week I'd have to have a good think but surprisingly enough, I played the wii last night with my friend. The wii, wow. tech is so much more advanced now compared to when the wii first came out in 2006. I was fixed to it. I got it for Christmas. What I like about the wii is the games aren't aggressive but yes ok they're competitive. As witnessed last night. I don't think video games has a massive impact on me as an individual but that changes as you ask different people. Video games now are so evolved. Gamers sometimes believe they're in the fantasy world of G.T.A because they play it for 12 hours straight. It's the same with drill music. People have started to think that the violence shown in video games may cause the gamer to reciprocate this behaviour in real life situations. Stuart hall suggests it's about how we encode and decode information. He's saying we choose whether to internalise the behaviour shown or to differentiate between real life and fantasy.
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There are many genres of magazines, fashion is an obvious one. I read a lot of fashion magazines because that's the industry I want to go into once I've finished my academic studies. When reading an issue of vogue, Elle or cosmopolitan I notice things. These models used are what we perceive as 'perfect'. They're our role models in a way. They're our idealistic versions of our self. My teacher mentioned that in one issue of the magazine Elle, the first 29 pages was just adverts. Advice on how to get your teeth whiter or how to make your skin clearer. They produced these advertisements with celebrity endorsements such as Nicole shirzinger (considering she has flawless skin already). I think magazines add huge amounts of pressure on todays society. The pressures of being 'perfect' and if you're not 'perfect' then you're seen as ugly. Again, it's how you interpret the images and information you're seeing before you. Magazines are not the realistic version of someones self.
Do you remember when you last played a video game? If you asked me this last week I'd have to have a good think but surprisingly enough, I played the wii last night with my friend. The wii, wow. tech is so much more advanced now compared to when the wii first came out in 2006. I was fixed to it. I got it for Christmas. What I like about the wii is the games aren't aggressive but yes ok they're competitive. As witnessed last night. I don't think video games has a massive impact on me as an individual but that changes as you ask different people. Video games now are so evolved. Gamers sometimes believe they're in the fantasy world of G.T.A because they play it for 12 hours straight. It's the same with drill music. People have started to think that the violence shown in video games may cause the gamer to reciprocate this behaviour in real life situations. Stuart hall suggests it's about how we encode and decode information. He's saying we choose whether to internalise the behaviour shown or to differentiate between real life and fantasy.
CLICK HERE TO VISIT THE G.T.A HOMEPAGE
There are many genres of magazines, fashion is an obvious one. I read a lot of fashion magazines because that's the industry I want to go into once I've finished my academic studies. When reading an issue of vogue, Elle or cosmopolitan I notice things. These models used are what we perceive as 'perfect'. They're our role models in a way. They're our idealistic versions of our self. My teacher mentioned that in one issue of the magazine Elle, the first 29 pages was just adverts. Advice on how to get your teeth whiter or how to make your skin clearer. They produced these advertisements with celebrity endorsements such as Nicole shirzinger (considering she has flawless skin already). I think magazines add huge amounts of pressure on todays society. The pressures of being 'perfect' and if you're not 'perfect' then you're seen as ugly. Again, it's how you interpret the images and information you're seeing before you. Magazines are not the realistic version of someones self.
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